http://www.youtube.com/watch?v=hYKInG8hWH8 - a youtube video of beyonce promoting loreal true match foundation.

Loreal have used beyonce, a well known celebrity, to promote their cosmetics because she's aspirational. the value of this brand is that they're beauty aspirational. the target audience for this brand are young women. this is because they have used beyonce to advertise their beauty cosmetics and she is in that age range.

in the loreal advert, beyonce is seen wearing a black dress. the black dress has both a positive and a negative veiw. the positive veiws are that it looks, classical, formal and sexy. the negative veiws are that it could look unimaginative and mourneful.

film assessment

The intended effect of your semiotics features.
As having the role as a costume desighner i have deiced that the 'gang members' in the group will be wearing hoodies. I have chosen this type of clothing because stereotypically this is how gang members are dressed. when people see a gang of people wearing hoodies they usually feel scared. This is the kind of image i am trying to create.